How can I help?
Public relations - the practice of creating, promoting and maintaining a good reputation - is not a one-size-fits-all proposition. It comes under many guises and every business requires a unique, tailored approach.
Using one or many of the following services, I can reach your target audience and increase your brand awareness on a local, regional and national level.
Media releases - the means by which news is communicated to the media. I believe in clear, succinct and engaging writing which captures the imagination of time-pressed journalists.
Media liaison - simply issuing a press release is not always enough to secure editorial coverage. It is important to follow-up with journalists to find out what they need, what they like and what they don't like.
Media calls - a media call is used when a story is strong enough for press photographers and broadcast journalists to attend an event or stunt. Media calls also present great interview opportunities for key spokespeople.
Forward features - a lot of publications have forward features lists which outline topics and themes planned for future editions. This is a great opportunity to target the publications with relevant stories.
By-lined articles - by harnessing your expert knowledge and views, articles can often be negotiated with publications which give you the opportunity to showcase your brand to your target audience.
PR has been transformed by social media to a point where online communication is a key aspect in many, if not all, big campaigns. I can help you navigate this arena to ensure your products and services are represented online in a targeted, effective way. From Twitter to blogging to Facebook, I can advise on the best strategies to meet your social networking objectives.
From experience, I strongly believe that going above and beyond every day media liaison is a sure fire way of creating a strong relationship with your target media. Press visits, like desksiders and press shows, enable you to get face-to-face with the journalists you need on your side.
Designed to look and read like editorial articles, advertorials are a great way of guaranteeing positive exposure in your target media. Advertorials allow for key messages and 'call to action' information to be featured without the risk of editing.
From informative seminars to high profile openings and celebrity media calls, events are an exciting way of interacting with your target media as well as other key stakeholders.
Winning awards gains fantastic recognition and respect among peers and potential customers alike. They are, in turn, a great PR tool.
If things go wrong, it is important to communicate quickly and accurately in order to maintain your reputation. This can involve issuing positioning statements to the media, compiling copy for website updates or preparing comments and speeches for spokespeople.
Clear, concise and captivating copy can help you engage with stakeholders both internally and externally. Examples of copy I could help you with include websites, newsletters, marketing collateral and scripts for radio or TV.
A strong brand can help differentiate you from your competitors; it creates an identity, a promise and an integrity that your customers can relate and commit to. From defining your core values and unique selling points to designing a logo and strapline, I can help create your brand, position it and maintain it by using a mix of marketing and PR tools.